Conversion Rate Formula Conversion rate = (Conversions ÷ Interactions) ✕ 100 What is a Good eCommerce Conversion Rate? Although the median conversion rate for eCommerce digital properties is 5.2%, you shouldn’t expect your site to achieve this metric immediately unless it is already among the best-performing in the sector. A good conversion rate for sites, … Read more
Why choose App campaigns: Businesses may run Google Ads App campaigns for several reasons, including: Increased App Installs: Businesses running an App campaign benefit from increased app installs and user base growth. These ad campaigns leverage Google’s platforms, such as Search, YouTube, and the Google Play Store, to reach audiences and attract new users. Targeted … Read more
What Are the Most Popular Banner Sizes Today? Choosing the correct banner sizes for your ad placements plays a significant role in your campaign’s success. Every environment, whether websites, apps, blogs, or eCommerce platforms, requires advertisers to choose banner sizes carefully. They must also ensure mobile versions of these digital properties have their own banner … Read more
If you regularly use mobile games and applications, you may have seen the term “push notifications” mentioned. This unique user notification technology, once considered revolutionary when first released in 2009, is now a staple of the mobile and desktop landscapes. Learn the definition, history, and specifications of push notifications and why they are a crucial … Read more
Today, businesses looking for digital advertising platforms to launch and manage an ad campaign have access to numerous options. However, finding the best digital advertising platform for your needs and business objectives can take significant time and effort. Discover today’s top-performing advertising platforms and find out which options and features they have to offer and … Read more
Google Ads is one of the largest and most popular digital advertising platforms for running display ad campaigns. Approximately 80% of all Internet users have seen at least one Google Ads display ad campaign, making this platform one of the most efficient solutions for advertisers and brand managers. When managing a display ad campaign on … Read more
How Rich Media Ads Differ From Text Ads Text ad refers to in-text advertising, which displays promoted content within text-based mediums. Examples include native ads on text-heavy sites, blogs, or search engine result ads. While text ads can benefit advertisers looking to reach customers from search engine results, they are limited in format and capabilities. … Read more
Build the Ad Creative’s Visuals & Eye-Catching Images The next step is to build the visual assets necessary to develop your banner ads. Banners are a visual medium, making building these assets one of the most critical steps in the whole ad design and creation of banner designs process. Although the creative process of designing … Read more
For example, an advertiser looking to promote sportswear products can upload assets to Google RDA and let the system automatically determine the best display ads for digital properties such as lifestyle blogs, fashion websites, sports-focused social media platforms, and high-relevancy mobile applications. This solution lets the advertiser reach audiences from all these sites in different … Read more
Choosing a Native Advertising Platform You’ve browsed through the list and are still unsure what to look for when choosing among native advertising platforms. You should consider factors unique to your business, such as your advertising budget, the network’s geolocation, or specialization. Here are some basic factors to consider: Check the setup The network may … Read more