Choosing a Native Advertising Platform
Youβve browsed through the list and are still unsure what to look for when choosing among native advertising platforms. You should consider factors unique to your business, such as your advertising budget, the networkβs geolocation, or specialization.Β Here are some basic factors to consider:
Check the setup
The network may seem a right fit, then you want to set up the software, and the nightmare calls to tech support start. Before agreeing to a network, ensure they have the right setup procedure for your organization. For instance, if your organization uses more than a few devices, a cloud-native solution, or at least one with cloud capabilities, is the right.
Ads Quality
Ad networks are not safe from ad fraud, and sometimes the quality of the ads may suffer. You must review the quality of the ads the platform serves before committing. Even without fraud, you should check the ads comply with your siteβs quality standards regarding aesthetics and content.
Requirements
Traffic, budget, and market tier are some of the requirements that vary greatly from platform to platform. Before signing up for a platform, check you meet all their requirements.
Pricing Model
Publishers must carefully review a platformβs pricing and payment models. Nobody likes to have surprise delays in payment. Check the pricing model, if it is CPC or CPM, and the payment terms, including the payment methods. You donβt want to be stuck without payment because they donβt accept PayPal or direct bank transfers.
Why Are Native Ads So Effective?
Research shows native ads are a very effective advertising technique. The magic of native ads? You may not even notice they are there. You surely come across native advertising several times a day. Unlike typical ads, which can feel intrusive to users, native ads adapt to the context and make users more comfortable.Β
Native ads feel more trustable to users by appearing as a softer alternative to other ads. Another thing that makes native ads so effective is that it gives more control to publishers, so they can manage how the paid content fits with their audience.
Want to learn more about Native Advertising?
Check Native Advertising Explained β What Is It and How it Works
Why Is Native Advertising an Effective Technique for Publishers?Β
Publishers sometimes hesitate when choosing a monetization option for their sites because they feel the online ads are too intrusive. Online ads can annoy users and disrupt the experience publishers work so hard to craft.
Native ads solve the problem by presenting a seamless approach to advertising. The ad is there, but it doesnβt annoy the user. Native ads show in a format familiar to the user, enhancing the experience instead of disturbing it.
What are the benefits of native advertising?
Native advertising provides a seamless experience for the user, making them more likely to engage with the content. It also increases brand awareness and builds customer loyalty. Native advertising has been shown to have higher engagement rates and better conversion rates than traditional display advertising.
Native advertising also offers a more targeted approach to advertising. Advertisers can create content that is specifically tailored to their target audience, ensuring that the right message is delivered to the right people. This results in a higher likelihood of conversion and a better return on investment (ROI) for the advertiser.
Another benefit of native advertising is that it is more cost effective than traditional display advertising. Native ads often have a lower cost per click (CPC) or cost per impression (CPM) than display ads, making them an attractive option for businesses with limited advertising budgets.
Native advertising can also help to improve search engine rankings. By creating high-quality content that is relevant and valuable to the target audience, businesses can improve their search engine optimization (SEO) and increase their visibility online.
In addition, native advertising allows businesses to leverage the credibility and authority of established publishers. By partnering with reputable publishers, businesses can increase their brand awareness and credibility, while also reaching a wider audience.
Overall, the benefits of native advertising include:
- A seamless user experience
- Higher engagement rates and better conversion rates
- A more targeted approach to advertising
- Cost-effective advertising option
- Improved search engine rankings
- Leveraging the credibility and authority of established publishers
Trending Native Ads Formats
There are multiple native ad formats, for example, sponsored content. The following three are gaining traction in the last year as the most popular.
Promoted listings
These ads are typically used on e-commerce sites, such as e-Bay and Amazon. They look like other listings, but they would have a label of βsponsored.β As such, they donβt disrupt the browsing experience.
Letβs see an example of promoted listing. I searched on Amazon.com for an insulated tumbler. Among the listings resulting from my search is one with the label βsponsored.β It looks exactly the same as the other listings, and you wouldnβt say itβs an ad if not for the label.
Native Paid SearchΒ
Promoted search results are also examples of native ads. In this case, the paid content is displayed on top of organic search results on the SERP page. Sometimes, search ads appear on the side of the SERP page too.
In-feed social media ads
You probably will recognize this format from your social media feeds. These ads are placed in the middle of your social feed and completely resemble the social networkβs format. For example, sponsored Instagram stories or sponsored TikToks.
These ads are among the most popular ways to create brand awareness.
Content recommendationsΒ
A content recommendation widget is a small software app that suggests content to visitors based on their interests. In native advertising, content recommendations integrate into the page, blending with the existing content.
You can see an example of content recommendation on CNN.com, where you can see at the end of the page a section called βPaid Content,β which uses the Outbrain content recommendation engine.
How CodeFuel Increases User Engagement and Conversions with Native AdvertisingΒ
CodeFuel goes beyond being a native advertising solution, offering a comprehensive monetization platform for digital properties. The CodeFuel platform delivers intent-based native ads that improve the user experience, increasing engagement and conversion rates.
Our AI-powered system captures the context of the website, application, or extension to deliver ads that align with the userβs intent. The platform leverages premium content and publishers through MSN, as well as programmatic bidding, which ensures a high yield for the publishers.
Start monetizing today with CodeFuel and discover the power of intent.
FAQs
1. What Is Native Advertising Software?
Native advertising software is a technology solution that focuses on helping advertisers to buy native ads. Advertisers can then make ads that match the target website content, therefore, are more relatable for the users.
With native advertising software, organizations can create and manage campaigns with sponsored content and ads that blend with the siteβs context. Advertisers can create native ads, and programmatically buy native advertising inventory, accessing native ad networks and platforms.
2. How much does it cost to run native ads?
The rates for native ads are similar to display ads. It will depend on the pricing model, but, for instance, CPM rates run at $10-$20 per thousand impressions. These rates may vary greatly depending on the industry and the ad network.
3. What is self-serve advertising?
Typically, media buying agencies purchase the advertising space for their clients. These days, many ad networks and ad exchanges work under a self-service model. In this model, advertisers can directly purchase ad space from publishers via the automated platform.
4. Is PPC native advertising?
PPC (Price per Click) is a pricing model for digital advertising used for several types of ads. In this model, the advertiser pays a fee every time one of their ads gets clicked by a user. This model is popular among marketers using native advertising because of the effectiveness of native ads.
5. What are the best-paying native ad networks?
One of the ways to rate the best-paying networks is to look at their minimum payout threshold. For publishers, the lower the threshold, the faster they get paid. Considering this, Revcontent, with a $50 minimum payout, would be the most effective, and Yahoo Gemini, with $250, would be the less convenient.
Companies like Outbrain, Nativo, and AdYouLike are also among the best-paying native ad networks.
6. Which businesses use native advertising?
Leading global companies like Netflix and RedBull are among the heaviest users of native advertising. But using native advertising platforms is not exclusive to large corporations. Small and medium publishers may also benefit from implementing native advertising. After all, improving the user experience benefits organizations of all sizes.
7. What is the difference between native advertising and display advertising?
Native advertising blends into the platform where it appears, while display advertising stands out from the content on the website or app. Native advertising is less intrusive and more engaging for the audience, while display advertising is often seen as annoying or disruptive.
8. Banner vs. Native ads which ones are better?
According to research, more than half of surveyed users prefer native to banner ads. Our research showed that native ads are 18% more effective in conversions than banner ads.
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