January is usually a really tough month for bloggers who rely upon display ads for their income. Typically, RPMs drop as a new year begins.
However, with several of my larger sites still in growth mode, I was able to overcome this RPM drop, largely by increasing traffic.
It was a record breaking month across both of my case studies, both in terms of sessions and earnings.
Niche Site 1 earned ~$209 and Niche Site 2 earned ~$22,000 (not a typo!).
Below are the details behind the earnings and traffic for each blog.
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