How to Create a Topical Map for Your Blog

So based on the article topics in step 3, I might decide that there are a few clear clusters/categories emerging:

• Stealth Wealth Lifestyle (how money affects day-to-day interactions with friends, family, coworker, in dating, where you live, what you wear, etc.)
• Asset Protection (how to have special insurance policies, how to legally separate yourself from your assets, different asset classes, etc.)
• Little Known Services (private vaults, erasing online info, legal services, family office, fixers offering local services, etc.)

Again, this is just an example of 20 topics organized into a few categories. If I did the full brainstorm for a site built around this niche, I’d probably brainstorm hundreds of ideas, and condensing those into 3-7 main categories.

Based on the topics I brainstormed, it would seem like this first category has the most untapped potential (stealth wealth lifestyle). This is because while many people have never heard of the concept of “stealth wealth” almost everyone has some interest in money and how it influences our relationships with others.

By building a site organized tightly around these types of topic clusters, people who had previously never heard of the term stealth wealth will begin to find my content slowly. Ideally, once they realize how targeted the whole website is, they will read several other relevant articles, share the article URL or website brand name, or they will bookmark it.

Sure, this topic will only appeal to a specific subset of the general population, but that’s the point. Your site should be self selective in nature.

The goal is not to get as much traffic as possible, but to get as much traffic that you are able to hold as a relatively low domain authority site.

As your site increases in authority (a process that takes years), you can slowly expand your topical map and still manage to consistently rank, even against UGC content, high DA sites, or parasite posts from site like Outlook India or Forbes.