[ad_1] According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again β in ways that will significantly impact brands. According to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among the 2,059 consumers surveyed. Itβs worth noting that the participants … Read more
[ad_1] Googleβs Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites. The answer about negative SEO was given in an interview in May and has gone unnoticed until now. Negative SEO Negative SEO is the practice of … Read more
[ad_1] Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be complex and influenced by factors like project scope, industry competition, and specific services needed. There is no universal calculator for calculating costs. This article explores key SEO pricing components … Read more
[ad_1] Since Backlinkoβs launch in 2012, weβve experimented with countless tactics to build website authority. Some successful. Others not so much. Weβve built our reputation (and authority) by consistently creating high-quality content that people actively seek out. This is evident not only in our authority scores but also in branded searches we receive on Google: … Read more
[ad_1] This weekβs Ask An SEO question comes from NicolΓ², who asks: βWhat are the best resources to learn SEO and who are the best people to follow online for good advice?β This is a great question that goes to the heart of what a lot of people struggle with when learning SEO. There is … Read more
[ad_1] Everyone loves a good pizza party, but there are many more fun and creative ways to motivate your marketing team! Motivation is about creating an environment where people can do their best work, offering incentives that meet real needs, and building a healthy team culture. Giving incentives for hard work can significantly increase company … Read more
[ad_1] SEO metrics such as rankings are great, but what matters most is SEOβs impact on business growth. This means you can only understand SEOβs value if you track the right metrics and how it can increase revenue. Your metrics should focus on: Audience quality: Are you attracting visitors who are likely to become customers? … Read more
[ad_1] Google’s Gary Illyes shares an unconventional but valid method for centralizing robots.txt rules on CDNs. Robots.txt files can be centralized on CDNs, not just root domains. Websites can redirect robots.txt from main domain to CDN. This unorthodox approach complies with updated standards. [ad_2]
[ad_1] Successful ecommerce websites remove as many obstacles as possible between users and the products theyβre looking for. This list of features and policies was chosen based on their impact on user experience. Each removes friction from purchasing journeys to keep users engaged on your website. 29 Essential Ecommerce Website Features 1. User-Friendly Navigation With … Read more
[ad_1] In a recent Instagram Reel, Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank content: sends per reach. This metric measures the number of people who share a post with friends through direct messages (DMs) relative to the total number of viewers. Mosseri advises creating content people want … Read more