Tools Blog

[ad_1] An SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Google’s answer gives a peek at what’s going on with search rankings and why Reddit can outrank expert articles. Why Do Anonymous Redditors Outrank Experts? The person asking the question wanted to know why … Read more

[ad_1] Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko had cannibalization issues. So, we consolidated them with a 301 redirect. And saw a 466% increase in clicks year over year. Cannibalized pages undermine … Read more

[ad_1] SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails – where technical SEO stops and development begins. What also doesn’t help is the vast amount of misinformation that goes around. There are a … Read more

[ad_1] A value-adding affiliate program is among the highest-value, lowest-risk, and most reliable revenue channels. This three-part series will teach you how to launch, manage, and grow a value-adding affiliate program. First, we should define “value-adding.” For this guide, value-adding is traffic that does not intercept your own efforts. If you lose SEO rankings, get … Read more

[ad_1] Google’s Gary Illyes’ answer about authorship shared insights about why Google has less trust for signals that are under direct control of site owners and SEOs and provides a better understanding about what site owners and SEOs should focus on when optimizing a website. The question that Illyes answered was in the context of … Read more

[ad_1] YouTube tests “Add Yours” sticker for Shorts, allowing creators to start trends and viewers to respond. YouTube is testing an “Add Yours” sticker for Shorts. The feature allows creators to initiate trends and viewers to respond. It’s currently available to a limited number of channels. [ad_2]

[ad_1] Google Search Central updated their documentation to reflect support for labeling images that were extended or manipulated with AI. Google also quietly removed the “AI generated” metadata from Beta status, indicating that the “AI Generated” label is now fully supported in search. IPTC Photo Metadata The International Press Telecommunications Council (IPTC) is a standards … Read more

[ad_1] In today’s digital-first era, leading the pack in local search visibility is not just beneficial—it’s crucial. But it’s not without its challenges, especially with so many new developments in search lately. Watch this on-demand webinar, and see how we cleared the noise of an ever-evolving search world and explored the latest insights and best … Read more

[ad_1] Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google’s launch and pullback of AI Overviews (AIOs) caught the most attention in the SEO scene over the last two months. However, a change with at least the same significance flew under the radar: Google’s transformation from search engine to marketplace for shopping … Read more

[ad_1] Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best conversion rates and most qualified leads from SEO and content marketing when I coupled it with a digital PR strategy, creating these … Read more