Amazon expands ad offerings for non-Amazon sellers

Amazon expands ad offerings for non-Amazon sellers

[ad_1] Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type gives advertisers the opportunity to expand their customer base and tap into Amazon’s data-rich environment, even if … Read more

Alphabet won’t acquire HubSpot after all

Alphabet won't acquire HubSpot after all

[ad_1] Alphabet’s rumored deal to acquire HubSpot is shelved, sources told Bloomberg (subscription required). Alphabet reportedly walked away from the deal weeks ago, according to Reuters. β€œParties didn’t get to due-diligence stage in deal talks,” Bloomberg reported. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported … Read more

Hidden Google tool reveals GA4 and Google Ads discrepancies

Hidden Google tool reveals GA4 and Google Ads discrepancies

[ad_1] Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences in conversion data, potentially improving campaign accuracy and performance. How to access: Start with your … Read more

What is a Canonical URL? Ultimate WordPress Guide to Canonical Tags in 2024

What is a Canonical URL? Ultimate WordPress Guide to Canonical Tags in 2024

[ad_1] Wondering what a canonical URL is and why it’s important? Understanding canonical URLs is essential if you publish a lot of content that’s similar. This is because canonicalization (the implementation of canonical URLs) helps avoid issues like duplicate content and others that can harm your search rankings. In this article, we’ll discuss what a … Read more

Top Thane SEO Companies & Agencies

Top Thane SEO Companies & Agencies

Thane SEO companies offer a wide range of digital marketing services to help businesses enhance their online presence in key areas like Thane West, Thane East, and surrounding regions such as Mulund, Bhandup, and Navi Mumbai. These top-notch digital marketing companies in Thane, Maharashtra specialize in search engine optimization and SMM, providing solutions like website … Read more

Technical SEO in 2024: Why it Still Matters & How to Perfect ItΒ 

When most marketers think of SEO, they imagine clever keyword research, high-quality content creation, and sleek tactics for acquiring backlinks.Β  Yet, these are all on-page and off-page SEO techniques, as technical SEO factors often get overlooked.Β  While fixing broken links and improving your loading times aren’t as exciting as content creation, technical SEO is still … Read more

Is Pinterest Dead? How to Supercharge Pinterest Traffic to Your Blog

There’s a rumor going around that Pinterest is dead. But with close to half a billion active monthly users, that’s hard to believe. Pinterest is a visual discovery platform where users curate and share inspirational content through β€˜pins’ while exploring a wide range of ideas from creators worldwide. Most Pinterest users are highly engaged, with … Read more