SEO

[ad_1] Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current officeholders or candidates for state-level elected offices. Current officeholders or candidates for U.S. territory-level elected offices. Federal, state, or territory-level … Read more

[ad_1] Google Search Console’s Search Performance reports are now delayed by over 53 hours and counting. It is not uncommon for these reports to be delayed, sometimes they get stuck, but for those trying to run client reports for the end of the month, you may find these delays frustrating. Google to fix. Google confirmed … Read more

[ad_1] Looking for the best Google index checker? Google index checkers are great tools that help you know if your content has been indexed or not. This way, you know if your content will appear in search results. In this article, we’ll look at some of the best Google index checker plugins and tools you … Read more

[ad_1] Have you ever been tempted to pay for a really great link?  Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance of links for rankings, the broader marketing industry is having its “aha” moment while scrambling to launch digital PR strategies that earn high-authority links at scale. Sadly, many brands will … Read more

[ad_1] Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach. Key features: Property Center: A centralized hub for managing assets for Lodging … Read more

[ad_1] It’s halfway through 2024. How many of your SEO, PPC, and AI resolutions have you kept? Now is the perfect time to take stock of your existing campaigns and initiatives, sharpen your skills and set yourself up for a winning Q3 and beyond. Attend the summer edition of the SMX Master Classes — live … Read more

[ad_1] Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to provide merchants with more comprehensive performance data and optimize the Google shopping experience. Key details: The update will roll out in … Read more

[ad_1] As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was … Read more

[ad_1] SMX Next returns online Nov. 13-14, focusing on what’s working in search now and how to prepare for 2025. Search marketing is ever-changing. We’ve seen several big changes so far in 2024 including massive Google algorithm updates, the arrival of Google AI Overviews and multiple new AI Google Ads features and tools. Plus, revelations … Read more

[ad_1] Are you looking to grow your business online and reach new customers? Using the right digital marketing tools can make a huge difference in achieving your marketing goals. These tools can help you manage your campaigns, track progress, connect with potential customers, increase sales, and much more. In this article, we’ll explore 26 of … Read more