Why Google prefers them and how to adapt

Why Google prefers them and how to adapt

[ad_1] If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. This is Semrush’s report for one of my own niche sites.Β  There’s not much to brag about these days on my site, but in 2022, there was. Google loved it. I … Read more

OpenAI is ‘going to build a search product’

OpenAI is 'going to build a search product'

[ad_1] OpenAI didn’t launch its heavily rumored search product earlier this year, but it’s coming. This was confirmed in a new interview with The Atlantic’s CEO Nicholas Thompson. The quote. ChatGPT search could become β€œan important way that people navigate the internet,” so it would be β€œbetter for us to be in it than to … Read more

How SEOs and Content Marketers Work Together to Drive Growth

How SEOs and Content Marketers Work Together to Drive Growth

[ad_1] Tania German With more than 15 years of digital marketing experience in a variety of different roles within the discipline, she’s passionate about delivering the best experience for the end user to ultimately drive that conversion. She’s a marketing planning guru with a passion for data-driven marketing decisions. Her favorite part of the platform … Read more

LinkedIn’s AI ad tool to launch globally this fall

LinkedIn's AI ad tool to launch globally this fall

[ad_1] LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. Why we care. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. By the numbers: Cuts campaign creation time … Read more

Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Amazon's AI shopping assistant Rufus is live for all U.S. customers

[ad_1] Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. How it works. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and … Read more