Apple Statistics in 2024 – Users, Devices, and Revenue

Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion.

Founded in 1976, the company had a long history of innovations from introducing the iPhone in 2007 to releasing the mixed-reality headset Apple Vision Pro in 2024.

Today, there are over 2.2 billion active Apple devices worldwide.

Apple dominates various categories worldwide and in the US, from smartphones to tablets, and has a massive services business. Apple’s App Store alone attracts more than 650 million weekly active users worldwide.

Continue reading to find the latest Apple statistics in 2024.

Here’s a quick summary of what you’ll find on this page:

Key Apple Stats

• Apple registered an annual revenue of $383.29 billion in 2023.
• There are around 2.2 billion active Apple devices worldwide.
• iPhone is the largest category by sales, accounting for 50.46% of Apple’s total quarterly revenue in Q2 2024.
• 161,000 employees work at Apple.
• 3.84 million apps are available in the Apple App Store

Apple Annual Revenue

Apple brought in an annual revenue of $383.29 billion in 2023. Revenue has decreased by 2.8% over the previous fiscal year.

Here’s a table with Apple’s annual revenue since 2009:

Source: Apple

Apple Quarterly Revenue

Apple generated a quarterly revenue of $90.75 billion in Q2 2024, representing a 4.31% year-over-year decrease.

We’ve charted Apple’s quarterly revenue since Q1 2019:

Source: Apple

Apple Revenue by Category

iPhone sales accounted for over half (50.46%) of Apple’s quarterly revenue in Q2 2024, amounting to $45.96 billion.

The iPhone category remains the largest category by sales to Apple to date.

Here’s a detailed breakdown of iPhone sales since Q1 2018, including a share of total Apple revenue:

Apple’s service business (includes revenue from the App Store, iTunes Store, fees related to AppleCare, Apple Pay, and other services) is the second largest category.

In Q2 2024, Apple services revenue amounted to $23.87 billion, accounting for 26.3% of total quarterly revenue. That’s an all-time high revenue from services to date.

We’ve charted Apple’s services revenue since Q1 2018:

Apple wearables, home, and accessories revenue includes sales of Apple Watch, wireless headphones, HomePod, Apple TV, and accessories.

Apple wearables, home, and accessories revenue amounted to $7.91 billion in Q2 2024, accounting for 8.72% of total revenue, that’s more than Mac ($7.45 billion) or iPad ($5.56 billion) sales.

Here’s a detailed breakdown of Apple wearables, home, and accessories revenue since Q1 2018:

Mac sales reached $7.45 billion in Q2 2024, accounting for 8.21% of Apple’s total quarterly revenue.

Here’s a table with Mac revenue since Q1 2018:

Apple registered $5.56 billion in iPad sales in Q2 2024, accounting for 6.13% of total quarterly revenue.

Here’s a table showing iPad sales since Q1 2018:

Source: Apple

Apple Revenue by Region

Apple provides a regional breakdown of revenue by region.

Apple sales data is based on the location of customers and sales.

The Americas region accounted for $37.27 billion (41.07%) of total Apple revenue in Q2 2024. Revenue from the Americas market has decreased by 1.35% over the past year.

Here’s a detailed breakdown of Apple quarterly in the Americas region since Q1 2018, including share of total revenue:

Europe is the second-largest market for Apple. Apple’s revenue in Europe amounted to $24.12 billion in Q2 2024, 26.58% of total quarterly revenue.

We’ve charted Apple’s quarterly revenue from the European market since Q1 2018:

The Greater China market accounted for $16.37 billion of Apple’s quarterly revenue in Q2 2024, representing 18.04% of total revenue.

Here’s a table with Apple Greater China revenue since Q1 2018:

Apple’s revenue in Japan amounted to $6.26 billion in Q2 2024, accounting for 6.9% of total quarterly revenue.

Here’s a table showing Apple Japan’s revenue since Q1 2018:

Apple’s revenue in the rest of Asia Pacific amounted to $6.72 billion in Q2 2024, accounting for 7.41% of total quarterly revenue.

We’ve charted Apple’s revenue in the Rest of Asia Pacific since Q1 2018:

Source: Apple

Apple iPhone Market Share

Apple claimed a 17% market share of the worldwide smartphone market in Q1 2024.

Here’s a table with Apple iPhone’s worldwide market share since 2007:

Source: Counterpoint Research

Apple iPad Market Share

In Q1 2024, Apple iPad claimed a 32% market share of the global tablet market.

That’s down from 35.2% market share in Q1 2023.

Here’s a table showing iPad market share since 2022:

Sources: IDC, IDC

Apple Mac Market Share

In Q1 2024, Apple Mac accounted for an 8.1% market share of the worldwide desktop, laptop, and workstations market.

That’s an increase from the 7.1% market share reported in Q1 2023.

Source: IDC

Number of Active Apple Devices Worldwide

According to the Q1 2024 press release, there are 2.2 billion active Apple devices worldwide.

Here’s a table with the number of active Apple devices worldwide since 2016:

Sources: Apple, Statista

Apple Ad Revenue

Apple is forecasted to generate $10.34 billion in ad revenue worldwide in 2024.

In the US alone, Apple is estimated to bring in $6.17 billion in ad revenue in 2024. That’s a 20.98% increase compared to the previous year.

Here’s a detailed breakdown of Apple ad revenue worldwide since 2021:

Source: eMarketer, eMarketer

Apple Music Subscribers

Apple Music has 89.8 million subscribers worldwide as of September 2023. That’s an increase from 78 million subscribers in June 2021.

Here’s a detailed breakdown of Apple music subscriber growth since October 2015:

Sources: Statista, MIDiA Research

Number of Available Apps in the Apple App Store

According to recent data, 3.84 million apps are available in the Apple App Store.

Here’s a table with the number of available apps in the Apple App Store since July 2008:

Source: Statista

Number of Available Games in the Apple App Store

The Apple App Store currently offers 1.02 million games for download.

Here’s a table with the number of available games in the Apple App Store since July 2008:

Source: Statista

How Many People Work at Apple?

As of September 2023, Apple had around 161,000 employees worldwide.

The number of employees decreased from 164,000 in 2022.

Here’s a detailed breakdown of the number of Apple employees worldwide since 2009:

Among Apple employees in the US on an H-1B visa, the median base salary is $164,299.

Source: Apple, H1B Salary Database

Conclusion

That’s it for my list of Apple stats in 2024.

Apple operates in a highly competitive environment with companies like Samsung and Xiaomi. It will be interesting to see whether Apple will be able to maintain its market dominance in the future.