What Are the Most Popular Banner Sizes Today?
Choosing the correct banner sizes for your ad placements plays a significant role in your campaignβs success. Every environment, whether websites, apps, blogs, or eCommerce platforms, requires advertisers to choose banner sizes carefully.
They must also ensure mobile versions of these digital properties have their own banner sizes, as mobile screen sizes have different resolutions, changing the requirements for a successful banner-based ad campaign.
Some of the most popular banner sizes across all sites and platforms include standard banners, standard leaderboards, large leaderboards, squares, inline rectangles, large rectangles, skyscrapers, large skyscrapers, and mobile leaderboards.
468 x 60 β Standard Banner
The 468 x 60 standard banner, also simply known as the banner, is the original format used for digital ad banners since the 1990s. Although the banner was initially meant for use at the top of web pages, the higher resolutions of modern screen sizes have changed the standard bannerβs role and allowed it to become more versatile.
728 x 90 β Standard Leaderboard
Leaderboard banners are designed to attract the viewerβs attention. When placed at the top of a web page, it is usually among the first elements a viewer sees, ensuring impressions and increasing the chance of a click.
970 x 90 β Large Leaderboard
The large leaderboard banner size is relatively new, first introduced and standardized by the IAB in 2013. However, it is taller than its standard counterpart, allowing it to fill more space on modern desktop screen sizes.
250 x 250 β Square
This banner size is among the most versatile, as advertisers can use its desktop and mobile digital properties. While they are less commonly used today on desktop sites, square ads are popular in mobile advertising due to taking more relative screen space.
300 x 250 β Inline Rectangle
The inline rectangle also called the medium rectangle, is among the highest-performing banner sizes across all ad platforms. Typical placement for this banner type is in between content or on the margins. Inline rectangle banners perform well on desktop and mobile sites, making them highly versatile.
336 x 280 β Large Rectangle
A large rectangle banner typically offers similar benefits and performance to the standard inline rectangle but provides slightly more space. The extra space allows advertisers to show larger or more complex ad creatives.
120 x 600 β Skyscraper
These banners are designed for vertical placement, including the margins or the sidebars of a web page. Viewers experience skyscraper banners while scrolling through content, ensuring they see the ad for longer timeframes.
300 x 600 β Large Skyscraper
Also known as half-page ads, large skyscrapers offer a wide area for ad creatives, functioning as a hybrid of the standard skyscraper and the large rectangle banners.
320 x 50 β Mobile Leaderboard
Today, most Internet traffic comes from mobile devices. Because of this, the 320 x 50 mobile leaderboard is one of the most effective banner ad sizes today, bringing many of the same benefits as its standard counterpart to mobile environments. This format is primarily displayed on mobile applications and mobile versions of websites.
Get More Efficient Advertising and Monetization with CodeFuel
Regardless of the types of ads you run to advertise products and services, ensuring your ads are correctly configured and optimized is crucial to make the most of your campaignβs ad spend.Β
For these reasons, CodeFuel is here to help. Our team of digital advertising and monetization experts can help you optimize your revenue channels and ensure your banner ad campaigns provide you with the best possible return on investment. Contact CodeFuel to get started.
[ad_2]